Kia ora, my name is Alison White
(but you can call me Ali)
I'm a certified nutrition coach, fitness trainer, and women's coaching specialist with 10 years experience in the health & wellbeing industry. I'm passionate about helping my clients create positive change in their lives - physically and mentally.

My journey
I went through years of chasing happiness via numbers on a scale, participating in challenge after challenge but never really learning much or paying attention to the limiting beliefs holding me back.
Eventually (thankfully), I had a shift in mindset (hence the business name). I started showing my body some love, appreciating all it can do, and fueling for strength & fitness instead of worrying about aesthetics.
I found enjoyment in the process, and decided to arm myself with the knowledge to help others do the same.
Helping people thrive
Everyone is worthy of wellness, everyone deserves to be their best. I’m passionate & committed to helping people overcome their challenges and achieve their goals. I would love for more people to experience what they are truly capable of through improved mindset, nutrition & habits.


Qualified, Caring, Practical.
Today, I'm proud to be a certified nutrition coach, fitness trainer, and women's coaching specialist, with a diverse set of skills and experience. My clients appreciate my warm and compassionate approach, as well as my ability to provide practical guidance and support.
If you're ready to take the next step on your journey, I would be honoured to work with you. Contact me to learn more about my services and how I can support you.